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For everyone's knowledge, here are some of my secrets for
buying domain names:
I have refined these techniques several time over the past
year or so for regging new names or letting names drop. First,
to determine if they have searches done for the name, phrase
and keywords.
I will also check how many other web-pages refer to the phrase
by using the words within quote marks on Google, and a few
other methods as well. But my main criteria is the valuable
Overture Suggestion Tool data.
If there are none or few Suggestion Tool returns, combined
with relatively minor Google returns, I usually will not buy
it or if I already own it, let it expire.
The only exception I ever make to these methods are if the
name is a (believed to be) a common phrase, term or occupation,
with perceived sales/development potential, though not popular
otherwise. However, normally those exceptions are rare as
I pretty much stick to my selection method requiring verified
searches and returns.
I have already let hundreds expire using these methods and
kept most names which have good returns on Overture &
Google. My normal Suggestion Tool guideline is 50 or more
returns a month and at least several thousand Google returns.
Keep in mind, Overture is a small player and only has approximately
5% of the search business, so 50 returns there is approximately
1000 or more done on all major search engines.
Google page-returns are much more likely than the actual
searches done. These numbers and methods are somewhat arbitrary.
The Domain Name Game
Finding good
business domain names for sale is getting harder and
harder these days . . . especially a good '.com' - When making a
turnkey website for resale, you must highly weigh the domain
name factor in. This is VERY important.
Believe it or not, the domain name is 'half the website.'
This is what your customers will notice FIRST and FOREMOST.
They will envision it in their minds as their own . . . and,
what is also 'behind' that website too.
Of course, the 'website itself' is a major factor in enticing
buyers . . . but, just in case a buyer is not interested in
the website itself, he may be very interested in the domain
name. He might have a better plan for it, and end up ditching
the current web site. So make sure you get a good domain name
that appeals in more ways then one.
You can have domain name that deals with the subject or
function of the web site. You can have a domain name that
has nothing to do with the we site. You can make up your own
cool sounding word and use it for a domain name. If you ever
have 'domain block,' where you can't think of a good domain,
don't worry. There are many ways to come up with a good domain
name.
Some of the best domains are called 'non-branding.' This
means that the name does not imply anything about a particular
product or service. It can be a general word or phrase. These
names are great because they are versatile, and can be used
for virtually ANY website.
Another domain factor (depending) is character length. Shorter
domains are preferred over long ones. Length CAN ascertain
value, but only up to a certain degree. For instance, the
domain "forsalebyowner" was resold for over $700k.
We recommend trying to keep your domains no loner than 15
characters or longer as long as it is a very descriptive name.
Check-out for low prices and visit if you want to save on
bulk domain purchases.
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